Alan Johnson

Green Innovation Index

The team at Green Innovation Index knows well that hope can often be more motivating than peril. They wanted graphics for this year’s Index that could balance the rising intensity with a sense of hope that would inspire their audience to continue their work towards a better world.
Roles

Illustrator, Designer

Scope

Illustration, User Interface, Motion Graphics

Creative Brief

The first digital publication

This year was the first time their index would be a micro site instead of a print magazine. We wanted to take advantage of some of the benefits of being digital. We added a CSS animation to their homepage, and enjoyed the wider gamut of RGB that was never possible on print.

Balance hope and fear

Being overly inundated with images of the world on fire can cause people to tune out, but on the other hand the situation is not all sunshine and rainbows. The goal was to create graphics that could balance both perspectives and give their audience motivation to continue their work in climate change.

Have a clear style for each publication

Illustrations show up in many locations throughout the site and in each place they should have a consistent illustration style and color palette.

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