Adobe is always creating new features to improve their suite of products. These tools might be getting serious upgrades, but how do users understand the benefits of these updates?
Roles
Lead designer, Illustrator
Scope
Product marketing, Illustration, Motion Graphics
Creative Brief
Explain the new tools
I worked on creating graphics for the “What’s New” pop-up which appears when a user first opens an Adobe app after an update. The first priority is for the graphic to explain what the new feature is.
Be consistent with the brand
We want each design to feel like it belongs in each app. Each app in the Creative Suite has its own colors and style guide which enables us to create unique visuals that are consistent and build the brand.
Inspire
First, the design must explain the tool. Second, it should inspire users to imagine new possibilities created with this update. The graphic could inspire something simple like a new, easier workflow for projects, or it could be an entirely new way to create designs.
“Thank you, everyone! …Our user testing has shown this new interaction is not easily described in words, but made instantly clear with a quick visual. We are over the moon!”
Meredith Payne Stotzner – Product Manager at Adobe
Together we have been creating a large variety of graphics that give newbies through super users a visual way to understand their product’s new tools and features. From graphics on the start up of a new app, in app tutorials, and graphics within the products themselves.
In-App Tutorials
As well as creating many What’s New graphics we also worked with the Adobe team on in-app tutorials, tool-tips, and other in-app graphics. For the tutorials our goal was to educate a user on how to use a tool. We were tasked with creating graphics that illustrate each interaction and were built around a very specific set of steps that the user would follow.
